Daniel Brooks

Daniel Brooks has spent over a decade choosing, rolling out, and ripping out business software inside fast-growing startups, CRMs, help desks, e-signature, project management, the lot. He has felt the pain of a bad migration and the relief of the right tool, and reviews accordingly.

He compares software on the things that actually decide a purchase: real per-seat pricing at scale, contract lock-in, admin overhead, and how fast a team adopts it. He names the trade-offs vendors bury in footnotes.

• 10+ years deploying B2B software across multiple startups
• Has run vendor selection and migrations for teams from 5 to 500 seats
• Evaluates on total cost of ownership, not sticker price